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What exactly is a sales funnel? Let’s start with the definition of the sales funnel. The sales funnel serves as a tool to illustrate your contact points from potential prospects to your customers. The visual representation of a sales funnel quickly shows that there are significantly more …

Improve landing page and questionnaire funnel with these simple tricks. Your potential customers are on your landing page. Now you need to guide as many as possible through your questionnaire to the contact form.Conversion optimisation is the magic word here, as is often the case. The 2 …

With these KPIs you understand your customers better and become even more successful! Welcome to part 2 of our KPI series. In the first part we talked about the basic Key Performance Indicators. We learned that the most important KPIs are the conversion rate, the costs …

With these KPIs you understand your customers better and become even more successful! There’s probably not a day that goes by where you don’t first of all check your KPIs – in fact, KPI monitoring probably determines a large part of your daily business. Or would …

HOW TO SUSTAINABLY OPTIMISE YOUR PERFORMANCE WITH A/B-TESTING Why you should definitely test A/B and what you need to consider. You want to optimise your conversion rate in the long term and find the appropriate measures? Then you can’t get around A/B Testing. Why you should definitely …