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KPIs – The ones you really need to know – Part 2

With these KPIs you understand your customers better and become even more successful! Welcome to part 2 of our KPI series. In the first part we talked about the basic Key Performance Indicators. We learned that the most important KPIs are the conversion rate, the costs per conversion, the...

KPIs – The ones you really need to know

With these KPIs you understand your customers better and become even more successful! There's probably not a day that goes by where you don't first of all check your KPIs - in fact, KPI monitoring probably determines a large part of your daily business. Or would you like to...

A/B Testing: The most important questions and answers at a glance!

HOW TO SUSTAINABLY OPTIMISE YOUR PERFORMANCE WITH A/B-TESTING Why you should definitely test A/B and what you need to consider. You want to optimise your conversion rate in the long term and find the appropriate measures? Then you can't get around A/B Testing. Why you should definitely test and...