Google Analytics – Analyze User Flow on Sliders

20. May 202022. April 2021 I tracking

In Google Analytics you have the possibility to evaluate your slider with the help of events. Among other things, you can see how users behave on your slider.

Here we give you a brief introduction to the settings you can use for this purpose.

You can find out how to activate these events in this article: Tracking Settings.

You can find an introduction to the tag manager here: Tag Manager Help.

You can find out how to integrate Google Tag Manager and Analytics here: Integrate Google Tag Manager and Analytics.

Events

Which events should be sent by your slider can be selected in the “Tracking (sub&track) module” under Events. We will now focus on the slide ID here, as this best tells us what question it is.

In grey below the activation you can see that the sent event here will always be called the same “slide-[id]-entered” where the “[id]” area is always replaced by your associated set slide ID. We will need this later when filtering the events.

If another event fits better for your use case, just activate them. You can also send multiple events and then filter them in Analytics.

Collecting user data

The next step is to let your slider run for a while and send users to it who click through your questionnaire and trigger events. Only when you have data, you can analyse it.

Google Analytics Navigation

Open your Google Analytics account and navigate to the left: Behaviour  >  Events  >  Key Events

Next, in the top right corner, choose a meaningful date in which you have already collected enough data to make it meaningful:

Filter events

Now first select your event category “formslider” in which the events of your slider will be displayed.

Now you will see all the slide ID events from your event category. On the left side the result actions are listed, next to them the results in total. Here you should look at the unique results.

You can clearly see how the users behave and how from question to question there are fewer and fewer who continue to click. Note that an event is sent here as soon as a user lands on the individual slide.

Filter from multiple events

If you have set the “Tracking (sub&track)” module to send all events (recommended by us), for example, you have to filter further for evaluation. To do this, enter “slide-id” in the search bar above your events, so that all events of the type Slide-ID are filtered.

By default, only 10 results are listed. However, if you have more slides or send more than 10 events, you should still set how many results should be displayed in the bottom right corner.

Evaluate results

Using the list of events, you can now read how the user behaves on your slider and whether, for example, he or she bounces particularly often in a slide.

This is an indication that your question is perhaps too complicated, too difficult to answer or not relevant for the user, for example.

Once you’ve found a potential improvement to your slider, the next step is to set up an A/B test, for example, and test your slider against a new version of your slider and see if the scores have improved.

In this article you can find more information about A/B testing in the Google environment.