Productfinder

12. February 202112. February 2021 I

You have the option of using your slider as a product finder in addition to lead generation.

How exactly this works and what you should keep in mind is described here, briefly and succinctly.

What can you use a product finder for?

If you have products or services, for example in different price categories, that your customers can choose from, then a product finder can make sense for you.

Basically, it acts as a filter so that your customers can see and choose their options directly at the end of the slider.

Step 1 – Create your slider

Create a slider with questions and answers that are relevant to your clients.

Also consider whether or not you want to include a contact form. If you already include a contact form here, you will have the contact details of your potential customers even though they may not have selected or purchased anything in the product finder. With this option, however, fewer people may arrive at your product finder. If you don’t use a contact form before the product finder, more customers will probably see your products or service suggestions.

An A/B test (go to post) can help you find out which of these two options works better for you. Here (go to post) you can learn more about evaluating a test in Google Analytics.

Step 2 – Assign the matching IDs

Navigate to the “Content” tab in your question and give your question a submission id, you will need this later to dynamically compose the URL for your product finder. Example here “chosen_color”.

In the field “Reply Id” you enter the value to which the filter should be set on your website. For example, everything that is blue should be displayed here.

Step 3 – Refer your customers

In the last question of your slider, the contact form or on your confirmation page, you now only have to specify to which page you want your customer to be redirected.

For example, in your last question, navigate to the tab “General” and scroll down to the input field “Redirect to other page”.

In the URL you can then specify how the filters should be set on your page. Here is an example:

https://example.com/products?product_color={{chosen_color}}

Step 4 – check last setting

Navigate to your submission & tracking settings and there to the “Form Submission Lead-Mailer (sub&track)” module.

In the “General” tab under the api settings, “Make substitutions in URL” must be activated.