The tracking module allows you to transfer data for behavioural analysis to Google Analytics, the tag manager or Facebook. This way, you can track exactly which question your users drop out of and which questions you need to optimise.
Note: we don’t include tracking codes, you have to include them in the particular page where the slider appears. You just have to make sure that you activate the corresponding service here. If the service is not available, everything will still work as expected, you just won’t receive any event data.
As a special feature, we have implemented the possibility for Facebook to transfer a lead value, which the Facebook AI can use to optimise the audience for your campaign.
We explain the Google Tag Manager/Analytics integration in this article: Integrating Google Tag Manager and Analytics.
Open the module settings to edit.
Tab – General
Response weighting settings
Response weightings give you the option to give your lead a quality index as early as the lead submission stage.
In practice, this works in such a way that you can give each response a value between 0 and 10 and these values are then multiplied together.
This way you can give more weight to answers that generate a higher lead price for you.
For example, if you install solar panels, a lead where the roof is shaded is potentially worth less than a customer where the roof faces south freely.
Response weight multiplier
The total multiplied value of the answers is multiplied by this value before transferring. This can be helpful to get from a generic weighting to an actual lead price. Response Weight Field Name.
This is the field name used to transmit the lead value to your lead service.
In cookies we store for 30 days certain parameters that we transmit with your lead. The following settings are stored:
- [cookie-prefix]-entrance-url: stores the page of the first contact
- [cookie-prefix]-entrance-refferer: stores the referring page of the first contact (e.g. Google search)
- [cookie-prefix]-uuid: generates a unique ID during the first contact which helps you later to assign the lead to the user.
The lead later contains the following entries, among others:
- lead-uuid (can be reset after submitting)
Tab – Events
In the tab “Events” you activate the types of events that we send to Google for later analysis.
Tab – Google
In the tab “Google” you activate the desired Google services. You have to integrate these independently into the page in which the slider appears.
Optionally, you can track the Google client ID as an event and also transfer it with the lead. This gives you the opportunity to better track the journey of your users later on, for example if there was contact via several media. You can find more about this here.
Tab – Facebook
In the “Facebook” tab, you activate tracking via the Facebook pixel. You have to integrate this pixel into the page in which the slider appears.
You can also activate the transmission of the lead event here.
In some setups this is triggered by a “confirmation page”, but if you want to use the lead value feature from our sliders to optimise your Facebook ads, you’ll need to enable this switch. You can find out more here.