The tracking module allows you to transfer data to Google Analytics, the tag manager or Facebook for behavioral analysis. So you can see exactly at which question your users drop out and which questions you have to optimize.
Note: we do not include tracking codes, they must be included by you in the page where the slider appears. You just have to make sure that you activate the appropriate service here. If the service is not available, everything will still work as expected, but you will not receive any event data.
As a special feature for Facebook, we have implemented the possibility to transfer a lead value to the Facebook AI to optimize the audience for your campaign.
The integration of the Google Tag Manager/Analytics is explained in this article: Integrate Google Tag Manager and Analytics.
Open the module settings for editing.
Tab – General
Response Weighting Settings
Response weightings give you the possibility to give your lead a quality index already during the lead transfer. This works practically in such a way that you can give each answer a value between 0 and 10 and these values are then multiplied by each other.
This allows you to give more weight to answers that generate a higher lead price for you. For example, if you install solar panels, a lead with a shaded roof is potentially worth less than a customer with a free south-facing roof.
Response Weighting Multiplier
The multiplied total value of the answers is multiplied by this value before transmission. This can be useful to move from a generic weighting to an actual lead price.Response Weighting Field Name
This is the field name with which the lead value is transferred to your lead service.
In cookies we store certain parameters for 30 days which we transfer with your lead. The following settings are saved:
- %91Cookie-Prefix%93-entrance-url: saves the page of the first contact
- %91Cookie-Prefix%93-entrance-refferer: saves the referring page on first contact (e.g. Google search)
- %91Cookie-Prefix%93-uuid: generates a unique ID at first contact which helps you to assign the lead to the user later.
The lead later contains the following entries:
- lead-uuid (can be reset after sending)
Tab – Events
In the tab “Events” you activate the types of events that we send to Google for later analysis.
Tab – Google
In the tab “Google” you activate the desired Google services. You have to embed them into the page in which the slider appears.
Optionally you can track the Google Client-Id as an event and also transfer it with the lead. This way you will have the possibility to track the journey of your users better later on, e.g. if there was contact over several media. You can find more about this here.
Tab – Facebook
In the tab “Facebook” you activate tracking via the Facebook pixel. You have to embed this pixel into the page where the slider appears.
You can also activate the transmission of the Lead-Event here. In some setups, this is triggered by a “confirmation” page, but if you want to use the Lead Value feature of our sliders to optimize your Facebook ads, you need to enable this checkbox. You can find more about this here.