Tracking Settings

21. May 201925. October 2021 I feature, tracking

The tracking module allows you to transfer data for behavioral analysis to Google Analytics, the Tagmanager or Facebook. This way, you can track exactly which question your users drop out on and which questions you need to optimize.

To provide the immediate with your launch an evaluation possibility, we have implemented a simple SlideVision Tracking on slide level for you. So you can start optimizing right away.

To make more detailed evaluations, we of course support various well-known providers and also offer the possibility to integrate a platform of your choice through custom JavaScript.

Note: The tracking codes must be included by you in the particular page where the slider appears. You just need to make sure that you enable the appropriate service here. If the service is not available, everything will still work as expected, you just won’t get any event data.

As a special feature, we implemented the ability for Facebook to transfer a lead value based on which the Facebook AI can optimize the audience for your campaign.

We explain Google Tag Manager/Analytics integration in this article: Integrating Google Tag Manager and Analytics.

edit

Open the module settings to edit.

Tab – General

Antwortgewichtungs-Einstellungen (Response weight settings)

Response weightings give you the ability to give your lead a quality index as early as lead submission.

The way this works practically is that you can give each response a value between 0 and 10, and then these values are multiplied together.

This way you can give more weight to answers that generate a higher lead price for you.

For example, if you install solar panels, a lead where the roof is shaded is potentially worth less than a customer where the roof is free facing south.

Antwort-Gewichtungs-Multiplikator (Response weight multiplier)

The total multiplied value of the responses is multiplied by this value before transferring. This can be helpful to get from a generic weighting to an actual lead price. Antwort-Gewichtungs Feld-Name(Response Weight Field Name)

This is the field name used to transmit the lead value to your lead service.

Cookie Settings

In cookies we store for 30 days certain parameters that we transfer with your lead. Folgende Einstellungen werden gespeichert:

[Cookie-Prefix]-entrance-url: speichert die Seite des ersten Kontaktes
[Cookie-Prefix]-entrance-refferer: speichert die verweisende Seite beim Erstkontakt (z.B. Google-Suche)
[Cookie-Prefix]-uuid: generiert beim Erstkontakt eine eindeutige ID die dir später hilft, den Lead dem Nutzer zuzuordnen.

Der Lead enthält später u.a. folgende Einträge:

entrance-url
entrance-referer
uuid
lead-uuid (kann nach dem Absenden zurück gesetzt werden)
conversion-url
conversion-referer
lead_answer_weigths_total

Tab – Events

In the “Events” tab, you enable the types of events we send to Google for later analysis.

For a minimalist setup, we recommend you only enable the “Slide-Nummer-Beantwortet” (slide number answered) events

Tab – Google

In the tab “Google” you activate the desired Google services. You have to include them independently in the page where the slider appears.

Optionally you can track the Google Client-Id as an event and also transfer it with the lead. This gives you the opportunity to better track the journey of your users later on, for example if there was contact via multiple media. You can find out more here.

Tip: With the “Event-Categorie” you can do very detailed analysis in Google Analytics on slider and slide level.

Tab – Facebook

In the tab “Facebook” you activate the tracking via the Facebook pixel. You have to embed this on your own in the page where the slider appears.

In addition, you can enable the transmission of the lead event here.

In some setups this is triggered by a “confirmation page”, but if you want to use the lead value feature from our sliders to optimize your Facebook ads, you’ll need to enable this switch. You can find out more here.