The tracking module allows you to transfer data for behavior analysis to Google Analytics, the tag manager or Facebook. This allows you to track exactly which question your users are getting off and which questions you need to optimize.
Note: we don’t include tracking codes, you have to include them in the page where the slider appears. You just have to make sure that you activate the corresponding service here. If the service is not available, everything will still work as expected, but you will not receive any event data.
As a special feature for Facebook we have implemented the possibility to transfer a lead value, which the Facebook KI can use to optimize the audience for your campaign.
The integration of Google Tag Manager/Analytics is explained in this article: Integrate Google Tag Manager and Analytics.
2. Tab - Content
Response weight settings
Response weights give you the possibility to give your lead a quality index already during the lead transfer. This works practically in such a way that you can give each answer a value between 0 and 10 and these values are then multiplied by each other.
So you can give more weight to answers that generate a higher lead price. For example, if you install solar panels, a lead where the roof is shaded is potentially worth less than a customer where the roof is facing south.
The multiplied total value of the answers is multiplied by this value before the transfer. This can be useful to move from a generic weighting to an actual lead price.
Response Weight Field Name
This is the field name with which the lead value is transferred to your lead service.
In cookies we store for 24 hours certain parameters which we transmit with your lead. The following settings are saved:
- [Cookie-Prefix]-entrance-url: saves the page of the first contact
- [Cookie-Prefix]-entrance-refferer: saves the referring page during the first contact (e.g. Google search)
- [Cookie-Prefix]-uuid: generates a unique ID during the first contact which helps you later to assign the lead to the user.
The lead later contains the following entries, among others:
4. Tab - Google
In the tab “Google” you activate the desired Google services. You have to integrate them into the page where the slider appears.
Optionally you can track the Google Client ID as an event and also transfer it with the lead. This way you will be able to better understand the journey of your users later, for example if there was contact via several media. You can find out more here.
5. Tab - Facebook
In the tab “Facebook” you activate the tracking via the Facebook pixel. You must integrate this pixel into the page in which the slider appears.
You can also activate the transfer of the Lead-Events here. In some setups, this is triggered by a “confirmation page”, but if you want to use the Lead-Value function of our sliders to optimize your Facebook ads, you need to enable this switch. Find out more here.