With these KPIs you understand your customers better and become even more successful!
Welcome to part 2 of our KPI series. In the first part we talked about the basic Key Performance Indicators. We learned that the most important KPIs are the conversion rate, the costs per conversion, the number of conversions and the return on investment.
If you have not read the first part yet: this way.
But now let us take a look at the key performance indicators for SEA & SEO.
SEA KPIs – a brief explanation of the basic indicators
No other marketing channel is as measurable, evaluable and algorithmically automatable as SEA. But of course you still decide how much you want to let go. To be able to make this decision correctly, you should consider the following key figures.
Here you can find out more about how conversion-optimised sliders can help you optimise the performance and how to make the best use of them.
CPC (Costs per Click)
But don’t forget to keep an eye on the conversion rate. Coordinating CR and CTR optimally brings you closer to a successful performance. As a rule of thumb: Once you have optimised your CTR, the next step is to focus on CR in the website and questionnaire optimisation. That means testing, testing, testing. We have summarised here at a glance what you need to consider when testing and optimising: A/B Testing: The most important questions and answers at a glance!
Share of possible clicks
Don’t forget to make the appropriate setup configurations, only then can you track the correct data. How exactly you can do this and what you have to pay attention to can be found in our help centre.
2. SEO KPIs
Both a clear definition of objectives and measurements are a little more difficult. Nevertheless, we will show you some KPIs that can help you to track and optimize your SEO performance.
Last but not least: Do not think in KPI boxes!
Clearly, there are different KPIs for each channel, which are more important than for others. But never lose sight of the overall situation and try to understand the interrelationships. Your CTR has increased – actually great. But is your turnover stagnating or even declining while your reach remains the same? Maybe you are promising the wrong thing in your ad or the users* don’t find what they need immediately? Then start here and improve the customer journey. For example, with optimised online questionnaires or personalised approaches, you can make it super easy. Find out more about it here.
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